Comedian Joe Pasquale in agony as he has his nipple pierced live on The Nightly Show
Viewers watching at home were also wincing as the painful sketch aired
THE Nightly Show reached a bonkers new high on Monday night as a show guest had his nipple pierced live on camera.
Joe Pasquale was Bradley Walsh’s roving reporter and on Monday night's edition of the late night comedy chat show went to a piercing salon to get metal shoved through his nipple in the name of ratings.
The 55-year-old squeaky voiced stand up comedian seemed surprisingly calm as he talked to a piercing professional named Magda.
However he was left wailing in agony – and almost had an accident – as the piercing went ahead.
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“Tonight I’m getting my nipple pierced,” Joe said to Bradley, 56, as The Chase star’s fist night of his week of shows got under way.
“Is this going to hurt, Magda?” the comic then asked as his piercer prepared him for a pinch of pain.
Explaining the rationale for his pain, Joe said: “Hopefully this will boost your viewing figures, Bradley. Hopefully. I hope so, love.”
Beginning to sound nervous, he asked: “How long will this take? Just a second?”
And then the piercing began – leaving the comic screaming in pain, and confessing: “A little bit of wee came out there.”
Within seconds, the process was over – and Joe later appeared in the studio to show off his nipple piercing – complete with a photo of Michael Bolton attached.
Viewers at home could not believe what they witnessed and took to Twitter to express their shock.
"Did I actually really just watch Joe Pasquale get his nipple pierced?" asked one gobsmacked fan.
While another wrote: “Did I miss the warning about the nipple piercing?? Oh and OUCH!”
A further viewer thought the stunt was the highlight of the series so far, tweeting: “HAAAA! Joe Pasquale just got his nipple pierced on itv1! Looks like there's life in The Nightly Show after all!”
Bradley Walsh will host The Nightly Show all week on ITV at 10pm.
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