'A CINEMATIC EXPERIENCE'
THE Weekend will be the main attraction of the upcoming halftime show of Super Bowl LV.
and others will perform on February 7 .
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How much is The Weeknd being paid for the Super Bowl halftime show?
is not being paid for the gig, but the benefits he receives from his upcoming performance should be invaluable.
Tens of millions of people will be watching the and the festivities that surround it.
In fact, put up $7million of his own money to “make this halftime show be what he envisioned," according to .
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” he told the outlet.
More than 100 million people watched last year's Super Bowl halftime show, which featured and Shakira.
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The Weeknd’s performance will be twice as long, according to Billboard.
“We always had the Super Bowl on our bucket list, and we’ve always had timelines for all of our goals," Amir "Cash" Esmailian told Billboard.
“It came a few years earlier than we expected.”
The performer is hoping to do a summer/fall tour in 2021 if the coronavirus health crisis improves.
Who else is performing on Super Bowl Sunday?
R&B star and country singer will join forces to sing the national anthem, and Grammy-winning singer H.E.R. will perform America the Beautiful.
The performances will take place before the big game and during the halftime show when The Weeknd will be featured.
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The performances - and the game between the Tampa Bay Buccaneers and Kansas City Chiefs - will air on CBS.
Deaf rapper and recording artist Warren “WAWA” Snipe will perform The Star-Spangled Banner and America the Beautiful”in American Sign Language.
Church, a 10-time Grammy nominee, released his debut album in 2006 and has topped the country charts with songs like Drink In My Hand, Springsteen, Talladega, and Record Year.
Sullivan rose to the top of the R&B charts with her debut single and album.
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She has earned 12 Grammy nominations and written songs for Mary J. Blige, Jennifer Hudson and Monica.
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Emmy-nominated musical director Adam Blackstone will arrange and produce Church and Sullivan’s rendition of the national anthem.
Jay-Z’s Roc Nation company is executive producing the halftime show for the second time.
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