Wes Morgan’s Champions League celebration was cheeky promotion for sponsor Captain Morgan rum
Foxes defender mimicked looking through a telescope after becoming face of Captain Morgan rum
LEICESTER captain Wes Morgan celebrated his Champions League goal with a cheeky product placement for his personal sponsor.
Morgan scored the crucial opening goal as the Foxes turned around a first-leg deficit to beat Sevilla and book a place in the last eight of Europe's top competition.
The Leicester skipper then mocked looking through an imaginary telescope in a clear nod to Captain Morgan rum, the drink brand he endorses.
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And the 33-year-old has escaped falling foul of Uefa officials for his little joke, after they decided he didn't breach their strict sponsorship regulations.
Players taking part in European matches are banned from advertising companies and products other than the competition's official sponsors - who pay millions each year for the privilege.
Former Arsenal star Nicklas Bendtner fell foul of the regulations at Euro 2012 when he sported a pair of lucky pants sponsored by bookmaker Paddy Power.
UEFA fiercely protect the commercial value of their competitions for sponsors, wary of 'guerrilla marketing' attempts.
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Morgan's celebration quickly caught the eye of Captain Morgan bosses, who were quick to link it to their brand on social media.
But despite that link-up, Uefa decided it wasn't a deliberate attempt to cash in on their own tournament.
Morgan became the face of Captain Morgan last year as he led Leicester to the Premier League title.
The drinks manufacturer even produced a limited edition batch of the tipple complete with Morgan depicted as the famous captain on the label.