The best flower subscription services 2025: Get 50% off roses and lillies

AS spring blooms in full force, there's never been a better time to bring fresh flowers into your home – with subscription services slashing prices by half this season.

Whether you're hosting for the bank holiday or simply treating yourself, the best flower subscription services are the hassle-free way to keep your space looking gorgeous.

3

Yes, flowers might seem like a luxury, but the joy they bring is worth every penny.

With online retailers now offering everything from classic roses to pet-friendly options, finding your perfect match is easier than ever.

The variety is impressive – choose from simple stems to showstopping arrangements, plus plants and seasonal wreaths for something different.

No more squashed bouquets from crowded market trips! Your blooms arrive pristine at your door, ready to display.

We've put The Sun's Gardening Editor, Veronica Lorraine, to work finding the absolute best flower subscription services for every budget – from luxury splurges to sustainable steals.

Here's what made the cut...

Best flower subscriptions at a glance:

• Best bouquet:
• Best value:
• Best luxury:
• Best sustainable:
• Best long-lasting:
• Best seasonal options:

Why do flower subscriptions make a great gift?

Let's be honest – who doesn't love getting fresh flowers through their letterbox?

But a one-off bouquet is old news for 2025.

Flower subscriptions are the gift that keeps on giving, bringing joy week after week rather than wilting away after a few days.

Gone are the days of lugging heavy bunches home from the supermarket or florist, only to have them get squashed on the bus.

With a subscription, gorgeous blooms arrive direct to your door (or better yet, their door) with zero effort.

The best bit? You can tailor how often they arrive.

Some people might fancy weekly freshness, while others might prefer a monthly treat or even a seasonal delivery every few months.

With prices tumbling this Spring and exclusive discount codes for Sun readers, there's never been a smarter time to start sending regular floral surprises – whether it's for a special someone or just to brighten your own home.

Freddie's Flowers

Freddie's Flower Subscription, from £26

Pros: DIY arranging is a real laugh, massive bouquets, decent price tag, handy birthday reminders, two days' worth of feed

Cons: None (yes, they're THAT good!)

Freddie's a clever bloke.

Who doesn't immediately long for a box from his delivery people when you spot them cycling around with a pallet full of flowers?

And the joyful twist is that when they arrive on your doorstep, they're not already lovingly arranged into a posy you can just snip off the ends and place in a vase.

No, these flowers make you work for their magic!

They basically come in a disorganised but easy-to-separate pile — with instructions on how to arrange them yourself.

Of course, you don't have to follow its beautifully illustrated designs, but you'd be missing a trick if you didn't take its offer of help at least a few times in a 12-month subscription.

With 18 stems in the Classic and up to 27 stems in the Showstopper, you can create a masterpiece, although I imagine the more stems, the more difficult it might be to arrange.

And make sure you have a big enough vase — they make big arrangements, and a lot of the flowers were in bud, so they were only going to bloom bigger!

Plus, there are two days' worth of feed, which I think is always a great touch.

The subscription is seasonal and flexible, so you can skip or cancel at any time.

And it's £26 to £41 for the Showstopper, which is a pretty good deal.

The final flourish is that if you tell them about anniversaries and birthdays, they'll send you gentle reminders nearer the time — great for a busy mind.

Price: £26 for Classic (18 stems), £41 for Showstopper (27 stems)
Delivery frequency: Weekly, fortnightly or monthly options
Special features: DIY arranging, birthday/anniversary reminders, two days' feed

Bloom and Wild

Flower Subscription, from £20 at Bloom and Wild

Pros: Flowers last for ages (they arrive in bud), letterbox option for smaller orders, handy arranging guide, THREE days of plant food

Cons: DIY arranging isn't for everyone, not all blooms are UK-sourced

Bloom and Wild is one of the better-known names in this list, and for good reason; I was impressed by its letterbox blooms.

The flowers arrived in bud, meaning they'll last longer — the tulips even came with the bulb still on, meaning I could snip them off and plant them in my garden.

Like Freddie's Flowers, you have to arrange the bouquet yourself, which will appeal to some buyers and potentially put others off. Personally, the jury's out.

In my 'Jena' letterbox bouquet I recieved 21 stems of alstroemeria, carnations, roses and tulips, and there was a nice mix of dainty blooms, foliage and stunning showstoppers.

Bloom and Wild sent three packets of plant food, which is great for extending the life of the flowers.

Overall, I was impressed — these flowers look more expensive than they actually are, and they're thoughtfully curated and packaged.

Price: From £20 per delivery
Delivery frequency: Flexible options
Special features: Letterbox option, DIY arranging, three days' plant food
Longevity: Flowers arrive in bud for extended vase life

Arena Flowers

Arena Flowers, from £25

Pros: MASSIVE bunches, brilliant value, seriously long-lasting, dead easy subscription

Cons: Hope you've got plenty of vases!

These bunches are HUGE!

I'm not joking, the first bunch of the most beautiful pinks and greens, including Lisianthus, Greenbell and Antirrhinums, contained 37 stems and went over three vases.

And they lasted for well over two weeks.

They arrived in a beautiful bow-tied cardboard box, which felt really luxurious.

So not only do they tick the box for the the biggest bunch, Arena has also been voted the UK’s #1 rated ethical flower delivery company for eight years running, which is not to be sniffed at. Or perhaps, more literally, it is.  

I also received a huge bunch of tulips, cleverly arranged with sprays of Pittosporum to prevent the inevitable tulip collapse.

This had, wait for it…FITTY SEVEN stems in all and went over two vases.

They come with Day 1 and Day 4 flower food (which is a nice touch to keep them going for longer), a card describing what the flowers are, and a useful arrangement guide.

The website is straightforward to navigate: you can decide what day you want your flowers delivered, whether it's weekly, fortnightly or monthly, and there’s even a pet-friendly option.

You get all of this for £25 per bunch with free delivery. And it gets even cheaper if you're ordering a gift subscription; then it can go down to £23 a bunch if you order a 12-month gift set.

This is incredible value for lovely seasonal stems.

It is super simple to manage or cancel your subscription — simply head to the "Manage your subscription" section — though you can also phone Arena Flowers to make any changes.

Price: £25 per bunch, £23 for 12-month gift subscription
Delivery frequency: Weekly, fortnightly or monthly
Special features: Ethical company (UK's #1 for eight years), pet-friendly option

Prestige

Prestige Flowers subscription, from £25

Pros: Decent price, letterbox option available, clever stem-wrapping keeps flowers fresh

Cons: Too much plastic packaging

I always think is the reassuringly affordable face of flower bouquets; decent price, nice cardboard box, does what it says without fuss. 

It offers three flower subscriptions including a letterbox, which is such a fabulous idea when you’re a working or just plain busy person.

If you don’t have a porch or a drive, then the risk of your flowers getting nicked from your doorstep is eliminated.

And the price doesn’t change from £25 whether you have it weekly, fortnightly or monthly.

Happily, if you’re looking for something larger that won’t break the bank, the seasonal bouquet subscription is still £25 per delivery.

And if you want a full magnificent showstopper, then the luxury £40 subscription really does offer a proper blousy bloom. 

Sometimes it’s the little things that count when it comes to bouquets, and the fact that Prestige flowers come with a support and a soaking wet wrapping round the stems is a nice touch.

Slightly less plastic packaging inside the box might be a good thing, but again — make sure you’ve got a big vase.  

Price: £25 for letterbox and seasonal, £40 for luxury
Delivery frequency: Weekly, fortnightly or monthly (same price)
Special features: Letterbox option, stem support and wet wrapping

Flowerbx

Flowerbx flower subscription, from £45

Pros: Serious style points, gorgeous packaging with ribbon, first delivery discount, easy to cancel

Cons: Proper pricey, minimalist look won't be everyone's cup of tea

There's a reason why Flowerbx boasts reviews on its website from Vogue and Vanity Fair; these flowers are very, very stylish.

Ideal for impressing the purist in your life, they contain just one variety of flowers, which oozes elegance and class.

Mine (20 beautiful Pink Sweet Avalanche Roses, which everyone gets as their first subscription delivery) arrived in a sophisticated-looking box, hand-tied with a beautiful ribbon which just felt special.

GIve them a few days to burst into life and you’ll see why they start with such a stunning rose.

The roses are usually priced at £70 for a one-off delivery, so at a cost of £45, it's a big discount to start your weekly, fortnightly or monthly flower affair.

There’s also the choice of choosing a tulip or rose subscription, again with one single variety, but so many different options; absolutely stunning.

Plus, there are different deals to be had depending on how many subscriptions you shop. For £10 off your order add "FLOWERBX" at the checkout, on the third order you will receive a complimentary gift, and by the 10th order a free Flowerbx bouquet - plus other deals.

Want to end your subscription? You can do so up to 36 hours before any nominated delivery due date.

Price: £45 for first delivery, various subscription plans
Delivery frequency: Weekly, fortnightly or monthly
Special features: Single-variety bouquets, luxury packaging

Interflora

Interflora flower subscription, from £43.50

Pros: Crafted by local florists, big bouquets, lasts for ages

Cons: Not cheap!

When it comes to Interflora, you know what you’re getting before you’ve even ordered.

The brand is synonymous with reliability, luxury and tradition.

And, because its bouquets are handcrafted by an artisan florist local to you, you don’t have to worry about unsustainable mileage.

Interflora selects your bouquet from the stems its florists have in stock that day, so although you can’t choose exactly what you want, you know that you’re getting the best of the best with each bunch.

Each bouquet I received was big; on average, there were over 30 stems and they looked stunning, with a huge variety of flowers.

The sets I received all included lilies, which I love and filled my home with a gorgeous, heady scent.

Crucially, they arrive mostly in bud, so you get to see them from start to finish. Mine have lasted well over a fortnight and counting. It also comes with Day 1 and Day 3 food, which keeps them going for longer.

The downside of Interflora is that they don't come cheap; each bouquet comes in at £43.50 and you pay the same whether it’s a three, six, nine or 12-month subscription, along with an initial £7.50 delivery fee.

But it's almost reassuringly expensive; Interflora shouts luxury from the bottom of its stems to the very top of its blooms; a very swanky way to wow any recipient.

Price: £43.50 per bouquet plus £7.50 initial delivery fee
Delivery frequency: Three, six, nine or 12-month options (same price)
Special features: Crafted by local florists, Day 1 and Day 3 food

Appleyard

Appleyard Flower Subscription, from £25

Pros: Great value with subscription discounts, classy packaging, really simple to manage

Cons: Smaller bouquets than some rivals

Oozing sophistication, Appleyard London promises much and delivers more.

Arriving in a beautifully illustrated floral box and hand-tied with a black velvet ribbon, my bouquet was packed with 17 stems of flowers and assorted greenery, which looked incredibly elegant.

The longer you subscribe, the less you pay, so if you pay upfront for 12 months, it works out at £25 per bouquet, including delivery.

Alternatively, pay an upfront cost of £240 instead of £300. For what you get, that's a real bargain.

You can choose an ongoing subscription where you pay £25 monthly, or upfront for three, six or 12 months and there’s no problem with skipping one if needs be.

My bouquet came with a handy ‘how to’ guide on best practices and a little about my stems.

In all, this was a lovely-looking bouquet, from a lovely-looking company.

Plus, you can cancel your subscription at any time, or pause it too, which is the kind of fuss-free and ease we love to see.

Price: £25 monthly or £240 upfront for 12 months (£300 value)
Delivery frequency: Monthly, with options to skip
Special features: Velvet ribbon packaging, how-to guide

Blossoming Gifts

Blossoming Gifts flower subscription, from £25

Pros: No-fuss, easy to use, good discounts for longer subscriptions

Cons: Bouquets not as big or fancy as pricier rivals, less trendy brand name

There's no messing around with the Blossoming Gifts Bouquets.

While it might not have been the biggest or bloomiest, mine came in a lovely box and was filled with a 13-stem bunch of roses, lilies and Thalaspi which lasted for ages.

More mass marketed than maybe some of the other more high-end subscriptions, the website is very easy to use and, like most of the services, offers an ongoing, or three, six or 12-month subscription.

If you don’t want to pay monthly you pay upfront for the three, six and year subscriptions, but the longer you order for, the less you pay; it works out at £24 a bouquet if you pay £240 upfront for the year subscription, reduced from £300.

It’s a lot of money, but if you’re buying for a flower fanatic, then it's going to get you smiles and more every single month.

Stems are selected depending on their freshness and seasonality, so you won’t know exactly what you’re getting. But whatever it is, judging from my experience, it's bound to be lovely.

Price: £25 per bouquet for 12-month subscription (£240 upfront, £300 value)
Delivery frequency: Monthly, three, six or 12-month options

Beards And Daisies

Beards and Daisies Houseplant Subscription, £30

Pros: Long-lasting alternative to flowers, eco-friendly approach

Cons: No physical plant care cards (yet)

Who doesn’t love a houseplant?

Nowadays subscriptions are popping up everywhere for our leafy friends, so it felt rude not to include one. 

, a company based on an Essex farm, will send you a rare, unusual or just downright lovely houseplant with a perfectly fitting, neutral-toned plant pot. EVERY month.

It even has a pet-friendly subscription, with both monthly subscriptions coming in at a very reasonable £30. 

To be more eco-friendly, it has stopped including plant care cards with orders. Instead, you can find all the care information you need on the plant’s product page on the website. 

Eventually, it hopes to have a QR code system where you can scan it and be taken straight to instructions and care. 

If you're a subscription customer, you can check the website each month to see which new plant is coming your way. It updates the page regularly, so you'll always know what to expect. 

I received a stunning Chinese Money plant, which was glossy and green and looked well cared for. And I loved the fact it came with a perfect pot.

The other month's was a Peace Lily, which has blossomed in our bathroom and is healthy, green and growing.

And of course, unlike cut flowers, with a little bit of love and care, these plants can last a very long time. 

Price: £30 monthly
Special features: Houseplants instead of flowers, includes matching pot

Smith and Munson

3

Smith and Munson flower subscription, from £25

Pros: British-grown blooms, seasonal, posh packaging, pollen-free option available

Cons: Less variety than imported subscription services

What is absolutely fabulous about these flowers is that they come directly from a family-run glasshouse in Lincolnshire straight to your door, and it doesn’t get more ethical than that (short of picking from your garden and getting your kids to ring on the doorbell!).

The brand grows all year round on its flower farm, so what you get is what is supposed to be growing in the UK, at the right time of year; a real win for those who have concerns about some of the more far-flung countries our flowers are arriving from.

And it’s reassuring to know that five generations of the same family have worked at the company, and really seem to take pride in what they do.

My flowers, two beautifully wrapped bunches of 10 pink tulips, arrived in a lovely cardboard tube, which looks super elegant.

Both bouquets came with clever advice to keep the flowers fully wrapped, stems in water, for two hours before moving them into a vase, which meant they were super perky when they came out.

They lasted for around two weeks with only a small amount of collapsing (something I remedied when I chopped off some of the bottom of the stem and changed the water).

Depending on the season, you’ll get tulips, ranunculus or lilies and they even offer a pollen-free version, to prevent those nasty carpet stains and sneezing fits.

Smith and Munson seems like a classy company; the flowers come with lovely delivery and the fact they’re made in Britain is the icing on the cake.

Plus, new customers can save 10% on their first order by signing up to the newsletter.

The option to cancel your subscription can be managed in your account, or by contacting the brand directly over email.

Price: from £25
Special features: British-grown, seasonal flowers, pollen-free option

Petalon Flowers

Pelaton Flower Subscription, from £30

Pros: British-grown blooms with real eco creds, gorgeous cottage-garden vibes

Cons: Pricier than most rivals, flowers only lasted a week

Both subscription bunches that arrived from Petalon had a real cottage-y feel, so the fact they come from a regenerative flower farm in Cornwall is no real surprise. 

They arrived in a decent cardboard box, but the real beauty is that instead of plastic wrapping, they come in sustainable sacking.

I chucked mine on my compost heap - and it was just a joy not to be guiltily packing the plastic away in the bin. 

Once unfurled, it revealed a real cottage-core vibe with up to 20 pinks, pale blues and whites, but also greenery to make them feel like a substantial bunch.

They lasted well over a week — I might have wanted a bit longer — but you can always get extra joy by taking out the more worn ones and rearranging them into a smaller bunch with fresh water. 

Their seasonal bouquet (£50 - June to September) and selection box  (£30 - March to September), include only flowers from their farm.

The Signature bouquet — available all year around — includes homegrown flowers, part homegrown and part imported flowers or entirely imported flowers, depending on the time of year and seasonal availability.

Price: £30 for selection box (March-September), £50 for seasonal bouquet (June-September)
Special features: British-grown, sustainable packaging (compostable)
Longevity: Over one week

Happy Blossoms

3

The Happy Blossoms Floral Subscription, from £26

Pros: Ethical, super long-lasting, something different, great for allergy sufferers, really stylish

Cons: Cancelling is a bit of a faff

Now here’s a different idea: how about a monthly subscription of dried flowers? Ethical, colourful and classy, it makes dried flower arranging look cool, not least because it does it all for you.

Making a cheeky change from the big blousy blooms in the previous subscriptions, I cannot recommend it highly enough — especially if your loved one is prone to the odd bit of hay fever, or you just feel they deserve something a little bit different.

Happy Blossoms does deliver fresh flowers, as well as dried, and there's even the option to book workshops too.

You’ll receive an arrangement directly to your door in the first week of each month; whether it's from its core range or its most recent seasonal collection, each month will be a surprise!

Every bunch features a mixture of dried and preserved flowers that have been painted, dyed or are natural in colour.

I was lucky enough to receive two to review: a very colourful collection of 50-plus stems from its previous Valentine's Day collection and a more classic one with neutral tones.

One of the things I love the most is that they can last up to a year; they're pretty robust too, so you don't have to worry about how they will fare in transit.

There’s the option of monthly rolling subscriptions, as well as a selection of three, six and 12-month subscription plans, so there is enough variation to shake up the usual floral fancies.

Plus, new customers can save up to 15% off when they sign up to the newsletter for the first time.

But if you wish to cancel you will be required to submit a query detailing your request.

The cancellation request must be at least 48 hours before the delivery date, though it may not be processed for four days in busy periods.

Price: From £26
Delivery frequency: Monthly, three, six and 12-month options
Special features: Dried flowers (last up to a year)

Flower subscription service FAQs

Which website is best for online flower deliveries in the UK?

There's a wide range of online florists available in the UK - here are some of our favourites:

How to choose the best flower subscription for you

With so many options now available, how do you pick the right one?

First up, think about delivery frequency. Do you want weekly wow-factor or would a monthly treat be enough?

Make sure the service offers the flexibility you need, and check how easy it is to skip deliveries or cancel altogether if it's not working out.

Consider the style of blooms too. Some services deliver wild, cottage-garden arrangements while others focus on minimalist single-variety bunches.

Have a proper look at their Instagram or website to make sure their aesthetic matches what you're after.

For 2025, many services have added special options worth checking - whether that's pet-friendly blooms, pollen-free flowers for allergy sufferers, or more sustainable packaging.

Budget is obviously crucial - prices range from £25 to £70+ per delivery.

Many subscriptions offer decent discounts if you commit to longer periods upfront, so do the maths if you're planning to stick with it.

Don't forget to check if extras like vases or free delivery are included - these little perks can make a big difference to the overall value.

How do flower subscription services work?

These clever services deliver gorgeous fresh flowers (or dried if that's your thing) straight to your doorstep on a regular schedule.

No more last-minute dash to the supermarket for sad-looking carnations!

Most work on a monthly basis, but plenty now offer weekly or fortnightly deliveries if you fancy more frequent floral fixes.

For 2025, many have added flexible delivery slots so you're not stuck waiting in all day.

The beauty of these subscriptions is the choice - you can either pick exactly what you want each time (perfect for the fussy flower lovers among us) or leave it to the experts and get a surprise bouquet every delivery.

The second option means you'll discover stems you might never have chosen yourself!

The best bit? Subscriptions generally save you real money compared to one-off bouquets.

You're usually looking at commitment between three and 12 months, but services now offer no-commitment monthly options, too, so you're not locked in if it doesn't work out - perfect for trying before you fully commit!

How much is a monthly flower subscription service?

There's a huge range of options out there to suit every budget and taste, whether you're after luxury blooms or something a bit more wallet-friendly.

What you'll pay depends on a few things - the type of flowers you want, how big the bouquet is, and how often you want them delivered to your door.

The clever money-saving trick? The longer you commit, the less you pay per month. Most services offer great discounts if you sign up for 6 or 12 months upfront rather than paying monthly.

Expect to shell out anywhere from £18 for a smaller letterbox bunch to a more extravagant £80+ for premium showstoppers, but most decent subscriptions hover around the £25 mark.

We've also spotted something interesting - buying a subscription as a gift for someone else often works out cheaper than treating yourself.

Cheeky, but worth knowing if you're looking to save a few quid!

How long do the flowers last?

Most subscription services now send flowers in bud form - this isn't them being stingy with the goods, it's actually a clever way to extend their vase life.

Because they've been harvested earlier and will bloom once they're in your home, you'll get to enjoy them for much longer than supermarket bunches that are already fully open.

Nearly all the subscriptions we tested include flower food sachets (some even giving you multiple packets for different days), along with proper care tips to keep everything looking Instagram-worthy for as long as possible.

The best performers in our tests? Arena Flowers' massive bouquets stayed fresh for over two weeks, while Interflora's arrangements were still going strong after a fortnight too.

For 2025, several services have introduced special longer-lasting varieties and enhanced food treatments that can add days to your display - definitely worth checking out if you hate seeing your blooms droop after just a few days.

Where do florists get their flowers?

While most florists still source their stock from massive wholesale markets (like New Covent Garden in London) at trade prices, there's been a real shift towards more local options this year.

The traditional model sees flowers imported from overseas - we're talking Dutch tulips, Kenyan roses and Colombian carnations - but with rising transport costs and growing eco-concerns, that's changing fast.

More UK florists than ever are now going direct to British growers.

Some of the bigger players have even started growing their own blooms, cutting out the middleman altogether.

Several subscription services we've tested pride themselves on being British-grown - Smith and Munson's tulips come straight from their Lincolnshire farm, while Petalon harvests direct from their Cornwall fields.

But the reality is, most flowers in British shops still clock up some serious air miles - especially during winter months when growing conditions here aren't ideal.

Worth considering if the environmental impact of your bouquet matters to you!

Weekly vs monthly flower deliveries

It all comes down to what you're after and how much you're willing to spend.

Most services now offer multiple options to suit different needs and budgets.

Weekly deliveries are perfect if you're really flower-obsessed and want your home looking fresh ALL the time.

They're ideal for showing off in high-traffic areas like hallways or dining rooms where visitors will notice them.

Bi-weekly (every two weeks) hits the sweet spot for many - just as your current blooms are starting to look a bit sad, a fresh bunch arrives at your door.

Monthly subscriptions are more budget-friendly and perfect if you want a regular treat without breaking the bank.

They're ideal for marking the changing seasons throughout the year.

The main difference isn't just how often you get your flower fix - it's the price.

Weekly deliveries can add up fast, while monthly options spread the cost but give you fewer blooms over time.

For 2025, many services have introduced flexible subscriptions where you can switch between frequencies - perfect if you want weekly deliveries during summer entertaining season but prefer to scale back to monthly during winter.

Are flower subscriptions worth it?

There's nothing quite like walking into a room with fresh flowers.

They instantly lift your mood, make the place smell amazing, and transform even the drabbest space into something special.

Gone are the days when flower subscriptions were just for the posh crowd who could afford to splash cash on weekly luxuries.

With most services now offering options from just £25 a month, they're actually better value than grabbing sad supermarket bouquets every few weeks.

They're an absolute lifesaver if you don't live near a decent flower market or if you're fed up with the limited, half-dead selection at your local supermarket.

The quality you get delivered is in a completely different league.

And don't get us started on how perfect they are as gifts.

Rather than a one-off bunch that dies after a week, a subscription keeps on delivering joy month after month - making you look thoughtful without having to actually remember to be thoughtful. Genius!

With flexible plans, eco-friendly options and proper discounts now available across the board for 2025, there's never been a better time to brighten up your home with regular deliveries of gorgeous blooms.