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COUSINS Sam and Laura quit their high-flying jobs in London to launch their own popcorn business.

The duo set up shop in Laura's mum's kitchen before being ousted to the garden shed - and now the business has an annual turnover of £150,000.

 Laura Jackson and Sam Feller, from London, ditched their lucrative City jobs to launch their own popcorn company
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Laura Jackson and Sam Feller, from London, ditched their lucrative City jobs to launch their own popcorn companyCredit: Popcorn Shed

The 33-year-olds were introduced to during a trip to the USA. Bowled over by the different flavours such as salted caramel, pecan pie and even cheddar cheese across the pond they decided to set up their own business.

Of course, starting from scratch involved a few sacrifices.

Laura moved back to her parents' house in Middlesex in order to save up enough cash to start their project, while Sam rented out his spare room in London on Airbnb.

This meant that the pair managed to save about £60,000 without the help of a bank loan.

Laura said: “We spent months in my mum's kitchen testing recipes and even broke a cooker in the process.”

“We made so much popcorn that we couldn’t store all of it in our homes, so we had to put some in the garden shed! Our families started calling it the Popcorn Shed - hence the name.”

 Popcorn Shed is now selling seven different flavours of popcorn
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Popcorn Shed is now selling seven different flavours of popcorn
 The company now outsources production to a 6,000 sq ft warehouse in Durham and another one in Buckinghamshire
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The company now outsources production to a 6,000 sq ft warehouse in Durham and another one in Buckinghamshire
 The pair had to move from central London to Middlesex to live with Laura’s parents in order to save up to launch the business
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The pair had to move from central London to Middlesex to live with Laura’s parents in order to save up to launch the businessCredit: Popcorn Shed
 Laura and Sam started developing their company in Laura's mum garden shed
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Laura and Sam started developing their company in Laura's mum garden shedCredit: Popcorn shed

Laura, who was earning a generous salary as a management consultant and Sam, a former property manager admitted, that taking a leap of faith to a new career was exciting but scary.

She said: “Handing in my notice was quite terrifying. It meant losing both my job security and my monthly pay check.

“When we first exhibited and launched at the Speciality & Fine Food Fair show in London in 2016 we had nothing on our balance sheet and just three products".

Laura and Sam's tips on to create a successful business

HERE's what you need to launch a successful business according to the cousins

  • Having an accounting system set up from the start: Laura and Sam think setting up an accounting system to track your expenses is a priority.
    They use a tool used - an accounting software which tracks your unpaid invoices and saves you time on paperwork, so you can easily keep on top of your bills.
  • Ask as many people possible for advice: It's not only about your idea but also about how you execute it. Ask as many people as you can for feedback and test your product.
  • Be bold: Things might not go according to plan, but it's better to fail and learn from your mistakes than never have the courage to try turning your idea into a business.
  • Choose your business partner carefully: Pick a partner you can trust. Starting a business is like bringing up a child, so make sure you have a solid foundation from the beginning

Popcorn Shed had a turnover of £150,000 last year and it's expected to double in 2018.

From selling just three products, the company now has seven different flavour of popcorn available, with prices starting at around £3.50 for a 80g pack.

Popcorn production now gets outsourced into a 6,000 sq ft manufacturing facility in Durham with eight employees as well as a smaller facility based in Buckinghamshire with five members of staff.

Sam said: "We pride ourselves on making gourmet popcorn the way it should be: by hand, using all natural ingredients, carefully sourced, lovingly crafted and free of any nasty preservatives or additives."

 Laura admits working with family is not always plain sailing
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Laura admits working with family is not always plain sailing
 From just three products the company is now selling seven different flavour of popcorn.
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From just three products the company is now selling seven different flavour of popcorn.Credit: Popcorn shed
 Popcorn Shed had a turnover of £150,000 in 2017 and it's expected to double this year.
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Popcorn Shed had a turnover of £150,000 in 2017 and it's expected to double this year.

"Our packaging and great taste also makes us a stand out choice."

But what’s it like working with family? Laura admits it's not always plain sailing.

She said: "It can be challenging.

"We bicker like siblings sometimes but ultimately we also trust each other and we have very different skill sets, which is very helpful for the business."

Last week, we also spoke to a couple who managed to turn their own homemade sauces into a sizzling business.


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We also spoke with Mechelle Clark, who launched her own toastie business after being made redundant twice.

Bored of your current job? This dad-of-two quit his banking job to set up children’s hairdressers and it now makes £650,000 a year.


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