Iconic beer from the 90s returns to supermarkets around the UK
AN iconic beer from the 90s has made a triumphant return and is now available in the UK's largest supermarket chain.
This pale ale was among the nation's best-selling beverages from the 1950s through to the early 1990s.
However, it eventually fell out of favour and was discontinued in 2003.
Double Diamond made its return to the hand pumps of Britain's pubs late last year, and to the delight of its fans, it is now also available on the high street.
Tesco is selling packs of four 440ml bottles for £5.75, or just £5 for Clubcard holders.
The beer can be purchased both in-store and online.
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Double Diamond was first brewed in 1876 as an Indian Pale Ale.
It was so popular that it was advertised in Piccadilly Circus and used the slogan "A Double Diamond works wonders".
After selling more than 50million pints in a single year it was almost nationalised in the 1960s.
The new iteration of Double Diamond takes inspiration from the original 1922 IPA but is made using an all-new recipe.
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The beer has an ABV of 3.8% and is made with Citra, Columbus and Mosaic hops.
Jamie Allsopp, re-founder of Allsopp & Sons, said: "Double Diamond is our A-list star.
"This sessionable Pale Ale is the next iteration of Double Diamond and we hope will find a place in the affections of new drinkers, as well as those that haven’t tasted it in 30 years."
Double Diamond is now available at 12 pubs across the UK, offering fans the chance to enjoy a pint of this iconic beer.
In London, it is served at prestigious venues such as The Princess Royal in Notting Hill, The Barley Mow in Mayfair, and The Alfred Tennyson in Belgravia.
It is also available at The Lucky Saint Pub in Marylebone, operated by the alcohol-free beer brand, as well as The Last Judgement in Chancery Lane, The Hole In The Wall in Waterloo, The Duke of York in Fitzrovia, and The King & Queen in Fitzrovia.
The brewer’s first new pub in over 90 years, The Blue Stoops, located on Kensington Church Street in London, has also started serving Double Diamond.
Outside the capital, Double Diamond is on tap at four pubs across the UK.
In Burton upon Trent, you can enjoy a pint at The Last Heretic and Beeropolis. In Oxfordshire, it is available at The Mason’s Arms in Clanfield, and in Derbyshire, you'll find it at The Bluebell in Kirk Langley.
Allsopp's has confirmed plans to expand distribution further across the country in the near future.
Meanwhile, Heineken has revived a Guinness rival, Murphy's stout, which is now back in major supermarkets after a three-year absence.
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Murphy's stout made its return just in time for St Patrick's Day, and shoppers can grab a pack of 10 440ml cans from Tesco for only £10 with a Clubcard.
This highly praised alternative to Guinness is proving popular among fans of stout.
How to save money buying alcohol
Alcohol can be pricey if you’re planning a party or hosting an event but there are ways to cut costs.
It’s always important to drink responsibly, here, Sun Savers Editor Lana Clements share some tips on getting booze for the best price.
Stocking up can mean big savings on drinks, especially if you want to buy wine or fizz.
The big supermarkets regularly offer discounts of 25% when you buy six or more bottles of wine. The promotions typically run in the lead up to occasions such as Bank Holidays, Christmas and Easter.
If you know you are going to need booze later in the year, it can be worth acting when you see offers.
Before buying your preferred drink make sure you shop around to find the best price – you can use a comparison site such as pricerunner.com or trolley.co.uk.
Don’t forget that loyalty cards can unlock better savings so make sure you factor that in too.
If you like your plonk, wine clubs can also be a good way to save money and try new varieties. You’ll usually have to pay a membership fee in return for cheaper price so work out if you will be buying enough to make the one off cost worthwhile.