Brits reveal the biggest things they’re saving for in 2025 from redoing the kitchen to season match tickets

THE TOP things Brits are saving for in 2025 include solar panels, the ‘holiday of a lifetime’, and a new home.

A poll of 2,000 adults found 29 per cent are plugging savings into a travel fund, and 12 per cent would like a new smartphone.

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While 22 per cent are focused on setting aside cash for their retirement, and 18 per cent would like to upgrade their car.

It also emerged the typical adult has highly ambitious saving targets, with people expecting to put away as much as £617 a month, on average, into their savings pot.

Of the 96 per cent who have savings, 49 per cent have spent time researching the best ways to invest to get the most bang for their buck.

But 45 per cent of savers don’t believe their money is working hard to yield the best return.

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Easy access savings accounts are the most popular destination for the money to put aside (45 per cent), followed by Cash ISAs (39 per cent) and fixed term savings accounts (27 per cent).

Rajan Lakhani, a spokesperson from smart money app , which commissioned the research, said: “As the ISA deadline approaches, it's great to see so many people are optimistic when it comes to their savings for the year ahead.

“And that’s no surprise, considering interest rates on Cash ISAs, fixed rate and notice accounts in particular offer inflation-beating returns.

“If people are able to put aside their target savings each month and then put them to work with relatively high interest rates, they should be well-placed to reach their key financial goals.

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“But it’s always worth being cautious when it comes to how aggressively you think you can save, as the cost of living continues to eat into people’s ‘saveable’ cash and it’s best to make sure you’ve got that emergency pot set aside for any nasty surprises.

“Anyone who is setting aside large amounts also needs to consider the tax implications and make sure their money is stashed in an ISA".

The study also found 69 per cent of those with savings feel confident they’ll be able to successfully save up for whatever they’re hoping for in 2025.

But of those who aren't as confident, 58 per cent put the blame on high living costs, while 48 per cent fear unexpected expenses.

Nearly a quarter of savers (24 per cent) track their savings progress through spreadsheets, while 43 per cent do so through their bank statements.

And while 51 per cent are saving for a specific goal such as a home extension or expensive watch, 60 per cent put cash aside for future security.

It also emerged 21 per cent would rather save their money for experiences, while 15 per cent prefer material possessions.

For 55 per cent, however, these two types of outlays are equally important.

While 30 per cent tend to save for long-term goals, compared to 12 per cent putting money aside for short-term purchases.

Rajan Lakhani added: “In 2025, technology is making it easier than ever to take control of your finances.

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“From automated saving tools to budgeting apps that track your spending in real-time to tax free savings accounts like ISAs, there are plenty of ways to make your money work harder for you.

“Taking a little time to explore these options can help people stay on top of their finances and build up a safety net for unexpected expenses.”

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