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GEN Z TARGETED

Rogue tradesmen targeting Generation Z because they are more clueless about DIY than the elderly

Nearly a quarter of those aged 18-24 admitted accepting a price without a breakdown
a man in blue overalls is holding a clipboard

ROGUE traders are targeting Gen Z because they are more clueless about DIY than the elderly.

More than eight in ten 18 to 24-year-olds believe they have been ripped off by shoddy workmanship and hidden charges, a survey shows.

a man in blue overalls is holding a clipboard
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Rogue traders are targeting Gen Z because they are more clueless about DIY than the elderly (stock picture)Credit: Getty
a man wearing a grey cardigan and a white shirt smiles for the camera
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Jambu Palaniappan, of Checkatrade said: 'Dishonest operators erode trust in the trade industry and it’s alarming to see these unsavoury characters are zeroing in on Gen Z targets'

Fewer than half of those over 65 felt the same.

Jambu Palaniappan, of Checkatrade, which carried out the poll, said: “Dishonest operators erode trust in the trade industry and it’s alarming to see these unsavoury characters are zeroing in on Gen Z targets.

“It’s vital all consumers are alert to red flags to avoid being ripped off.

“This is especially key for the next generation of home improvers whose age and inexperience may make them easier victims.”

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Nearly a quarter of those aged 18-24 looking for that TikTok ­interior admitted accepting a price without a breakdown.

A third relied on verbal quotes alone.

This has led to projects soaring over budget.

A worrying two thirds of all people have been victims of dishonest tradesmen.

Those scammed have suffered anxiety, frustration, stress and sleepless nights.

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