THEY'VE spent weeks on end lounging around the pool, showing off their figures in trendy swimwear and battling it out to win true love - and that £50k prize pot.
So it's hardly surprising Love Island stars make a killing in the lingerie market when they leave the villa, landing deals with brands such as Boux Avenue and Nikki Intimates.
The stars of the ITV2 show can rake it in, with a whole slew of former Islanders making millions from lucrative brand deals.
Brand and Culture expert Nick Ede says: "The reason that so many Love Islanders go on to model lingerie and swimwear is because they have spent around four weeks in mainly swimwear in front of millions of people.
"It's the perfect platform to launch a career in modelling and it’s a natural progression for brands to snap up popular stars who will sell their products and shift units to make them money.
"It’s a savvy move, and can prove very lucrative and each star will have various different deals.
"Some are sent products to post on their social media feed with a fee for example, others are the face of the brand so will do a shoot and some will have their own collections."
Here, with Nick's help and social media post analysis by the online casino website, , we take a closer look at just how much the Love Island: All Stars female cast makes.
Model Arabella Chi, 32, who shot to fame after starring in the fifth season of Love Island in 2019 has amassed 1.1m Instagram followers.
She's modelled for Boux Avenue, Lounge Underwear and Fashion Nova.
Nick says: "Arabella is a successful model and has great looks and personality so can command around £10K per post with her following.
"She gets to model some of the biggest brands and for that she will command good fees of up to £60K per shoot."
After starring on the sixth series of the show, twins Jess and Eve Gale, now 24, signed a deal with Nikki Intimates, modelling their first collection of sexy underwear sets and sleepwear pieces.
Nick says: "For Nikki Intimates the appeal of the twin sisters is partly that were a 'first' on the show and captured the nation's interest.
"They both look great and with their own collection and names being part of the popular Nikki intimates brand they have managed to carve a niche in the market.
"I imagine they'll be earning around £60K per year from this kind of deal but making more from promoted social media posts and shoots.
"I can see them launching their own brand in the future as their collaboration has been so successful with Nikki intimates."
Here are the Love Island leading ladies across all seasons who have really cashed in after leaving the villa - and their staggering net worths...
Joanna Chimonides, 27, first appeared on the show on season 5 in 2019 and boasts 710k Instagram followers.
She's modelled for the likes of Boux Avenue, Ann Summers, and South Beach.
Nick says: "Joanna has had a big success as a model post Love Island and her personality really does help to sell product.
"I can see her being paid around £5K per post and £20K for her modelling shoots and campaigns, so she will be making around £80K a year from shoots and social."
Stunning Sophie Piper, 24, fronted a hugely successful underwear campaign for George at Asda’s Lounge Edit range back in 2020.
She now boasts over 700k Instagram followers, and most recently posed for posts for the likes of Ivy Swimwear and The Dolls House Fashion.
Nick says: "Sophie initially caught the eye of the nation as the half-sister of the very famous This Morning presenter, Rochelle Humes.
"Now, she will have made around £30K for her Asda shoot as a model and she has since then had a good modelling career and can make around £2k per post on her social media."
After leaving her first stint in the villa, Molly Smith, 29, modelled for the likes of designer underwear brand Calvin Klein.
She also reportedly signed a six-figure deal with online fashion brand I Saw It First and makes an estimated £6.7k per Instagram post.
Nick says: "Molly's a stand-out star and she's very popular with her sexy style, sensational looks and great personality.
"She's the full package so she can command around £6K per post and with her £150K deal makes her definitely one of the most lucrative Love Island stars."
After her initial stint on Love Island in 2021 Liberty, 24, became the face of Boux Avenue in a five-figure deal, and can command around £9.8k per social post.
Speaking excitedly at the time, she said: “I constantly wear their lingerie as it’s so stunning whilst being supportive which is a must for me!
“It has also been a dream to work with a brand that holds the same female, self-love, empowerment values as I do, as we all deserve the best and to feel the best.”
Nick says: "She will have earned a cool £60K from her collaboration with Boux Avenue.
"She's also one of the most recognised Love Island legends, so can command a good fee when modelling and posting sponsored posts."
Demi Jones, 25, shot to fame on the first winter series of Love Island in 2020, shortly before being diagnosed with thyroid cancer.
She thankfully got the all-clear in 2021 and has gained 1.2m Instagram followers in the years that followed, meaning she can command around £8.4k a social post.
As well as launching a collection with Missguided, she has collaborated with brands including Lounge Underwear, Shein, Pretty Little Thing and LoveHoney.
Nick says: "She's one of the biggest Love Island stars, and with her deals with brands like Shein and Fashion Nova she makes around £200K a year from social media posts and shoots."
Hannah Elizabeth, now 33, got engaged when she starred in the first ever Love Island, and while that relationship didn't work out, her career certainly did.
She now makes adult content for OnlyFans predominantly and has 540,000 followers on Instagram and another 57k on TikTok, meaning she can cash in on posts.
For example, she recently posted a professionally shot photo of her modelling a sultry red lace set by Prilin, which Nick estimates would have made her thousands.
Nick says: "This kind of campaign will net her around £5K from sales and fees.
"She's got a loyal following and Prilin are a very positive body positive brand, so it’s a good positioning for both them and Hannah."
Georgia Steel, 25, boasts 1.6m Instagram followers and can command up to £10.5k per social post.
She's landed multiple deals with clothing brands since starring in series four in 2018, including fast fashion label Shein, and has made a killing in the lingerie business, regularly sharing sponsored posts wearing Nikki Intimates.
In November 2020, she also starred in an advert for Boux Avenue.
Nick says: "She's one of the most recognised love islanders whose fame-seeking has made her a household name.
"She polarises people but her modelling career has gone from strength to strength and she's a big earner for her fashion shoots and social media posts.
"She will have earned over £200k from posing in her lingerie and with her taking centre stage this season she will be selling a lot of products once she's out of the island."
Even before she went into the villa, influencer Kaz Kamwi, 29, had an endorsement deal with Boux Avenue.
Then once she left the villa Boux Avenue continued their relationship with her, which even led to Kaz's first-ever solo campaign.
Now, she can also command around £5.8k per sponsored social post.
Nick says: "Kaz is one of the most classy stars to appear on the show, and she has a really strong connection with her fans.
"She's the kind of glamorous personality who really knows how to sell products and so she'll be earning round £100k a year modelling."
Georgia Harrison, 29, won praise for her bravery in waiving her anonymity after her ex-boyfriend Stephen Bear released a private sex tape of the pair, filmed in 2020.
She opened up about how several brands dropped her after becoming the victim of revenge porn but has thankfully bounced back from the ordeal, and can earn an estimated £8.8k a post.
She's no stranger to proudly showing off her body and has modelled lingerie for the likes of Ann Summers and Miss Pap in the past.
Nick says: "Georgia's been in the news most recently more for her brilliant documentary, and her book was a best seller too.
"She's got a legion of loyal fans, and will have made hundreds of thousands from her brand deals."
