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Actress and Goop founder Gwyneth Paltrow was buzzing with pride during a recent stop on The Ellen Show, after revealing her 15-year-old son Moses is "proud" his entrepreneurial mom is in the vibrator and sex toy business.

While showing off some new private products, host Ellen DeGeneres asked how the teen reacts to his .

Gwyneth said her son Moses, 15, is 'proud' that she sells vibrators
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Gwyneth said her son Moses, 15, is 'proud' that she sells vibratorsCredit: AP
The actress made the comment while appearing on The Ellen DeGeneres Show
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The actress made the comment while appearing on The Ellen DeGeneres ShowCredit: Instagram/Gwyneth Paltrow

Smiling, Gwyneth said at first, Moses admitted to being embarrassed.

But then, she said he told her: "No, this is great — you’re making people feel not embarrassed to buy something, and that’s great.

"You’re a feminist.”

The 49-year-old Iron Man star accepted the compliment: "I was like, 'Thank you, my dear,'" before adding, "I’m sure he’s still embarrassed, but at least he’s putting a good spin on it.”

Gwyneth, who admitted to using her own products, especially on "business trips," also showed off a new dietary supplement for women for "sexual desire, arousal and moods."

Gwyneth explained, "It helps with libido, and getting your mood right."

The hesitant audience offered a light applause when Gwyneth then offered a free bottle to everyone in the stands.

TOOL TIME

The Shakespeare in Love star previously introduced a self-heating vibrator that warms up to body temperature to "­imitate a partner’s touch."

Gwyneth’s lifestyle site Goop wrote: “We wanted a toy that was smart enough to understand our anatomy. The vibrator warms to just above body temperature.”

The site says this leads to greater arousal.

It adds: “The heat also promotes muscle relaxation. And it makes the vibrator feel more like the touch of a partner.”

PALTROW APPROVED

According to the star herself: “If people have certain fantasies or they like certain kinks, where does the resistance come from?

"Is it that they’re threatened by it, is it off-putting? Sometimes it’s just the unfamiliar.

“But kinky doesn’t necessarily mean whips and chains. It can mean surprise, adventure, maybe a little bit of a stronger touch.”

Gwyneth is also the mother to daughter Apple
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Gwyneth is also the mother to daughter AppleCredit: Instagram/Gwyneth Paltrow
She shares both kids with ex-husband Chris Martin
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She shares both kids with ex-husband Chris MartinCredit: Social Media - Refer to Source
The actress' GOOP line sells vibrators
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The actress' GOOP line sells vibratorsCredit: GOOP

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