Cadbury confirms it has discontinued popular chocolate bar just two years after it first launched
CADBURY has confirmed it has discontinued a popular chocolate bar just two years after its first launch.
The Dairy Milk maker has dropped the limited edition treat after introducing it in the summer of 2023.
Cadbury didn't say when the Fry's Coffee Cream bars, coming in a multi-pack and combining dark chocolate with a fondant centre, were axed - just that they were only available while stocks lasted.
A spokesperson said: "We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
“Our Fry’s Coffee Cream multi-packs were introduced as a limited-edition product in summer 2023 for fans to enjoy while stocks lasted.
"They have since been discontinued but we still have plenty of other delicious Fry’s products for consumers to choose from, including Fry’s Chocolate Cream and Fry’s Peppermint Cream Multipacks."
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The Fry's Coffee Cream bars were hugely popular after their launch, with shoppers regularly talking about them online.
One post on the Food Finds UK Facebook page in July 2023 featuring a picture of the three-packs in Poundland got major attention, with thousands liking and commenting on it.
One said: "Omg! Love these."
Another commented: "Omg I want them love coffee."
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Meanwhile a third added: "How did I f***ing miss these!"
It's worth bearing in mind, retailers and manufacturers regularly discontinue products due to customer demand and sales.
Insiders exclusively told The Sun often when a new flavour is brought in, an old one has to go.
Steph Herbert, head of marketing at Walkers, said: "The reality is that within shops and the customers that we work with, they only hold a certain number of products on their shelves at any one time.
"We know that our fans' taste buds are always evolving, so we opt to make changes to our line-up and we'll maybe swap one flavour in for another flavour."
Other products dropped by Cadbury
Cadbury has discontinued a number of products in recent years as it, like Walkers, shakes up its offering.
The chocolatier confirmed it had axed the popular Dairy Milk Winter Orange Crisp bar ahead of Christmas.
The 360g bar was made of smooth chocolate with orange crisps, and became a festive favourite for shoppers.
Cadbury also axed its Dairy Milk Mint bar from shelves last year, with shoppers demanding it be brought back.
At the back end of 2023, choc lovers were left gutted after finding out Dairy Milk 30% less sugar had been discontinued.
The lower calorie option, which first hit shelves in 2019, was axed with a spokesperson saying "demand for this product has dropped".
The Cadbury's Dream chocolate bar was discontinued in the early noughties to customer dismay as well.
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It was relaunched in 2019 though, under the new name "Cadbury White".
Cadbury also this year launched Cadbury Dream Raspberry in B&M, combining Cadbury Dream and Marvellous Creations bars.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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